Not only has Gumrah found favour with audiences over two seasons, it also recently won the Best Non-Fiction Show at the prestigious Indian Telly Awards. Unlike other crime shows, by showcasing crimes committed by the youth in our country in a manner that explores the circumstances that led to the crime rather than sensationalizing it, Gumrah tackles bigger issues like peer pressure, the need to fit in, materialism and the dilution of morals, thus initiating a dialogue for the youth to express and address their problems.
Gumrah Season 3 will be anchored by Karan Kundra and is being endorsed by Bollywood star Chitrangda Singh. She will be seen narrating the first episode on July 7. Channel V has also made a unique phone app ‘VithU’ for android phone users, as an extension of the show which features a ‘panic button’ that can be used in the face of danger. The app and its usage will be shown by Chitrangda herself.
Says Prem Kamath, GM & Channel Head, "In our unique position as the one and only youth entertainment channel, we are well aware that we not only need to entertain the youth but also inform and prepare them. ‘VithU’ app is an extension of the show which equips the society against unfavorable circumstances and can prevent their victimization. Gumrah is that flagship show of the Channel which has been for the last two seasons guiding the youth through the dark corners of the mind and how we can overcome them. Season 3 will take off from where we left last time and make it even bigger and better."
Gumrah Season 3 will be on air from 7th July’13, every Sunday at 7pm, only on Channel V.