Amrit Manthan will breathe its last on July 26!
Produced by Rajan Shahi, it was launched on February 26, 2012 with all pump and glory. It went on to become most likely show of the channel and its characters like Amrit played by Adaa Khan and Nimrit played by two actresses Dimple Jhangiani and Ankita Sharma are highly appreciated by daily buffs.
The show has now reached to its end and Life OK has decided to pull the plug on it and it will breathe its last on July 26, 2013. The main reason behind its showdown is said to be shift in time 8.30pm original airing time 7.30pm. It was shifted to accommodate Life OK’s other show Savitri and the change in the time slot resulted in dip in the ratings of Amrit Manthan. It had got three months extension in order to raise the graph and it hadstarted climbing on the TRP board.
However, according to sources, “Amrit Manthan was doing well for the channel at 8.30 pm, its original time slot. It shouldn't have been shifted in the first place. Savitri, the show that replaced AM, isn't doing great either. We don't know if ratings are an issue but the decision has been abrupt. The treatment to the show is unfair. The cast and crew of the show will be officially informed sometime next week.”
Adaa Khan also confirmed it and said, “Yes, the show is going off air. It's unfortunate and I am going to miss shooting for the show.”